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Selling Guide

Every vendor wants to sell their property in the shortest possible time while also receiving the best possible price for it. Choosing the right agent, ensuring your asking price is accurate and making your home attractive are all ways that can help achieve such a result. APPLE ESTATES, as all other Guild Members is independently-owned and we have been individually hand-picked by the Guild as a highly-regarded agent within the W12 area. We operate to a strict Code of Conduct and adhere within professional guidelines.
While we have local knowledge and a good reputation, APPLE ESTATES are part of a national network providing maximum exposure to your property. APPLE ESTATES through years of experience have a firm grasp of effective and successful marketing options that showcase your property to the widest possible market. Being a Guild member we have access to exceptional services, including monthly magazines, PR, state-of-the-art websites and modern social media techniques to name just a few.
Remember, APPLE ESTATES take buyers in and out of property and know what appeals and what doesn’t. Feel free to ask us any questions you have when it comes to selling your property and benefit from their expert and professional advice.


A property is viewed most during the first five weeks it is on the market. Get the price right from the start and you will take full advantage of this initial burst of interest, put your home on the market at too high a price though and it will just sit there while other more sensibly priced properties get the viewings.
Guild Members have all the necessary knowledge and experience to read the market accurately and help you pinpoint the right asking price for your home from day one. Potential buyers will form an opinion about your property in the first 15 seconds so it’s vital your home makes the right impression during viewings.

  • The front of your home is the first thing people will see. Make sure it is clean, tidy and clear of rubbish.
  • Give the outside of the property a fresh lick of paint, particularly to the window frames and front door.
  • Inside, make sure all rooms are clean, neat and tidy. Carpets, floor coverings, curtains, windows, furniture and soft furnishings should all be clean and in good condition.
  • Pay special attention to kitchen and bathroom areas to ensure that they are sparkling
    clean and fresh-smelling.



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